MLS Rules for Listing Videos What Agents Need to Know

While each board writes its own policy, the rules that appear most often are: no third-party watermarks or branding in the frame, the ability to provide an unbranded version, no agent contact information inside the video where the board prohibits it, and standard file formats and aspect ratios. Meeting those four covers the majority of boards.

The MLS feed is shared with syndication partners and other brokerages, so boards require an unbranded cut to keep listings neutral and prevent one agent's branding from traveling with the listing everywhere. You can still use a branded version on your own website and social channels.

Usually not inside the MLS-uploaded version. Most boards treat contact information and brokerage logos in the frame as prohibited branding. The safe approach is a clean, unbranded cut for the MLS and a separate branded cut for marketing.

Standard MP4 is the safest choice, typically in a horizontal 16:9 aspect ratio for the MLS itself. Vertical cuts are great for social platforms but are usually not what the MLS expects, so keep a horizontal version for the upload.

The reliable approach is to bake compliance into the output rather than police it by hand. PhotoAIVideo exports watermark-free video with an unbranded option and standard formats, so the file you download already meets the common MLS requirements.