Optimize Real Estate Listings with AI
Learn the complete Remote Listing Optimization (RLO) process: Combine AI staging, virtual tours, and AI videos to maintain listing prices and dramatically increase client satisfaction.
The Ultimate RLO Service
In this comprehensive tutorial, Zach Calhoun demonstrates how to create a complete Remote Listing Optimization package using three powerful AI tools. This service can help maintain listing prices, avoid price drops, and significantly increase client satisfaction.
Remote Listing Optimization is a comprehensive service that combines three cutting-edge AI tools to transform existing real estate listings. Instead of dropping the price on stubborn listings, you can enhance the marketing materials to attract more buyers and maintain pricing.
The Three-Tool RLO System:
1. AI Staging (Styldod)
Virtually stage empty rooms or enhance existing furniture to make spaces more appealing
2. Virtual Tours (CloudPano)
Create interactive 360° tours with hotspots, realtor info, and seamless navigation
3. AI Videos (PhotoAIVideo)
Generate professional video content with dynamic camera movements and music
Pro Tip: Offer RLO as an upsell service to real estate agents with stubborn listings. It's a win-win: they avoid price drops, and you create recurring revenue.
Phase 1: Analyze the Listing
Review MLS Photos
Access the listing on the MLS and review all existing photos. Identify which images need enhancement, which rooms are empty, and which photos could benefit from better staging.
Download Original Images
Download all listing photos from the MLS. These will be your source files for AI staging and video creation.
Create Enhancement Plan
Decide which photos need AI staging, which will go in the virtual tour, and what order makes sense for the video walkthrough.
Phase 2: AI Staging with Styldod
Upload Photos to Styldod
Log into Styldod.com and upload the photos that need staging. The platform supports both empty rooms and rooms with existing furniture that needs enhancement.
Select Staging Style
Choose appropriate furniture styles for each room. Consider the property type, target buyer demographic, and local market preferences. Styldod offers modern, traditional, minimalist, and luxury styles.
Generate & Download Staged Photos
Let the AI process your images (typically takes 24-48 hours). Review the results and download the enhanced photos. These will replace the original photos in your marketing materials.
Phase 3: Create Virtual Tour with CloudPano
Upload to CloudPano
Create a new project in CloudPano and upload your enhanced photos (both AI-staged and original photos). CloudPano will convert them into an interactive virtual tour.
Add Hotspots & Navigation
Add clickable hotspots to navigate between rooms. Include information hotspots with details about features, upgrades, and amenities. Create a logical flow through the property.
Add Realtor Information
Include the agent's contact information, branding, and call-to-action buttons. CloudPano allows you to add custom branding, lead capture forms, and direct contact options.
Publish & Share
Publish the virtual tour and get a shareable link. CloudPano provides embed codes for websites, MLS integration, and direct links for social media and email marketing.
Phase 4: Generate AI Video with PhotoAIVideo
Upload Enhanced Photos
Log into PhotoAIVideo.com and create a new project. Upload your AI-staged photos in the order you want them to appear in the video walkthrough.
Select Camera Movements
Use automation mode for quick results, or manually select camera movements for each photo. Use dynamic movements (pan, orbit) for exteriors and subtle movements (zoom, push) for interiors.
Add Music & Generate
Choose background music from the library and click generate. The AI will create a professional video with smooth transitions and camera movements in just a few minutes.
Download & Distribute
Download the finished video and upload it to YouTube, social media, MLS, and the property website. You can also upload it to CloudPano to integrate it with the virtual tour.
Remote Listing Optimization delivers measurable results for both real estate agents and their clients. Here's why this service is so effective:
Maintain Listing Prices
Enhanced marketing materials help properties sell at asking price instead of requiring price drops. Better presentation = better offers.
Increase Client Satisfaction
Clients appreciate the extra effort to optimize their listing. This leads to better reviews, more referrals, and repeat business.
Faster Sales
Properties with virtual tours and videos receive 87% more views and sell 31% faster than listings with photos only.
Competitive Advantage
Stand out from other agents by offering cutting-edge AI services. Position yourself as a technology leader in your market.
Upsell Opportunity
Charge premium fees for RLO services. Agents will gladly pay to avoid price drops and maintain their commission.
Professional Quality
AI tools deliver professional-grade results without the high cost of traditional staging, videography, and tour creation.
Remote Listing Optimization is a premium service that saves agents thousands in potential price drops. Here's a suggested pricing structure:
Basic RLO Package: $299-$499
Includes: AI staging for 5-10 photos + basic virtual tour + AI video (30-60 seconds)
Premium RLO Package: $599-$899
Includes: AI staging for 15-20 photos + advanced virtual tour with hotspots + AI video (60-90 seconds) + social media clips
Luxury RLO Package: $999-$1,499
Includes: AI staging for 25+ photos + premium virtual tour with custom branding + multiple AI videos + drone footage integration + social media campaign
Pricing Tip: Position RLO as an alternative to price drops. A $500 RLO package is much cheaper than a $10,000 price reduction, and it often prevents the need for any price drop at all.
Styldod.com
AI staging platform for virtually staging empty rooms and enhancing existing furniture. Pricing starts at $29 per photo.
Visit Styldod →CloudPano.com
Virtual tour software for creating interactive 360° tours with hotspots and custom branding. Plans start at $14/month.
Visit CloudPano →PhotoAIVideo.com
AI video creation platform for turning photos into professional videos with dynamic camera movements. Free trial available.
Visit PhotoAIVideo →Try PhotoAIVideo free for 7 days
Zach Calhoun
Founder, CloudPano & PhotoAIVideo
Zach is the creator of CloudPano and PhotoAIVideo. He's passionate about helping real estate professionals leverage AI technology to deliver better results for their clients.